He said, “I got all 250 of my employees together on a Zoom call and told them, ‘You can disagree passionately and share your opinion while we are in the discussion phase, but when a decision has been made, you need to commit to the successful implementation of that decision as though it had been your own. To disagree and work half-heartedly and receive a paycheck is not an option.
“It was Dark Inside the Wolf”
“It was dark inside the wolf,” is how Margaret Atwood believes the story might have opened.
Emily Dickinson would agree. “Tell all the truth, but tell it slant,” was her advice to those of us who want our emails to be opened, our stories to be read, and our voices to be heard.
If you want your subject line, headline, or opening line to win attention, “Tell all the truth, but tell it slant.” Approach your subject from an interesting angle.
The Treachery of Surveys
1. You Cannot Measure What Has Not Happened.
When you ask a person about an experience that exists only in their imagination, they will give you imaginary answers.
You can measure only what has already happened.
In other words, you cannot measure what “would” or “would not” work. You can only measure what “did” and “did not” work.
Just Because “It All Adds Up” Doesn’t Make It True
When someone says, “Figures don’t lie,” know this: Figures lie, and liars figure.
Never trust a weasel with a calculator.
Do you remember the mortgage meltdown of 2008 and The Big Short, the movie that was made about it? There is a scene in that movie where investors Mark Baum and Vinnie Daniel go to visit Georgia Hale, an employee of the ratings agency Standard and Poor’s:
How, Then, Should We Advertise?
Radio versus Pay-Per-Click
You hear a lot of talk these days about how no one listens to the radio anymore.
Interestingly, the people who make these claims offer no evidence beyond the fact that commercial free music can be obtained through online streaming. This reminds me of that famous malaprop by Yogi Berra, “No one goes there anymore. It’s too crowded.”