Schedule Meeting
Marketing & Advertising
Blogs
Growth Tips
Boom Your Business
Monday Morning Memo
Making Ads Work
Cover & Intro
How Much of Your Advertising is Working?
The Three Worlds of Business
Transactional Vs. Relational Shoppers
Testing the Advertising Waters
The Secret to Advertising Success
Three Types of Customers
How Advertising Works
The Chickening Out Period
Why Most Ads Don't Work
Let's Begin at the Beginning
The Advantages of Intrusive Media
What is Branding Really
Uncovery
The Three Sacred Cows of Advertising
Media Dominance
Sales Rep, Copy Writer, Business Owner
Intellect and Emotion
Calculating Your Ad Budget
The Most Common Mistakes in Advertising: No 1
The Most Common Mistakes in Advertising: No 2
The Most Common Mistakes in Advertising: No 3 to 12
Radio Scheduling
Television Scheduling
Why Good Ads Can Fail
What Will Happen if I Spend More on Advertising?
What Do Rich People Have in Common?
Questions For You
Be Like Amazon
Be Like Amazon Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
About
About Craig Arthur
About Wizard of Ads
About You
Fees
Contact
Ph 0417 780 882

Wizard of Ads Marketing

Schedule Meeting
Marketing & Advertising
Blogs
Growth Tips
Boom Your Business
Monday Morning Memo
Making Ads Work
Cover & Intro
How Much of Your Advertising is Working?
The Three Worlds of Business
Transactional Vs. Relational Shoppers
Testing the Advertising Waters
The Secret to Advertising Success
Three Types of Customers
How Advertising Works
The Chickening Out Period
Why Most Ads Don't Work
Let's Begin at the Beginning
The Advantages of Intrusive Media
What is Branding Really
Uncovery
The Three Sacred Cows of Advertising
Media Dominance
Sales Rep, Copy Writer, Business Owner
Intellect and Emotion
Calculating Your Ad Budget
The Most Common Mistakes in Advertising: No 1
The Most Common Mistakes in Advertising: No 2
The Most Common Mistakes in Advertising: No 3 to 12
Radio Scheduling
Television Scheduling
Why Good Ads Can Fail
What Will Happen if I Spend More on Advertising?
What Do Rich People Have in Common?
Questions For You
Be Like Amazon
Be Like Amazon Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
About
About Craig Arthur
About Wizard of Ads
About You
Fees
Contact
Ph 0417 780 882
 When marketing your business,  ACTION before STRATEGY  is like building a house without a plan  on a foundation of shifting sand.

When marketing your business,

ACTION before STRATEGY

is like building a house without a plan

on a foundation of shifting sand.

Two Types of Advisors

Two Types of Advisors

Give Your Customers an Encore

Give Your Customers an Encore

Your favourite band played its last song.

You and everyone in the stadium stand and applaud.

Waving, the band members disappear behind the curtain.

You paid your money, and the band delivered.

You're even-steven.

But then the band comes back for an encore.

They play more than you expected.

You win. You go home happy.

Now think about your business.

You give customers what they paid for.

You're even-steven.

What can you now do to make them feel like they've won?

What can you do to make them go home happy?

Curiosity

Curiosity

Curiosity is the spice you must add to your writing, ads and presentations. Without curiosity, there is no engagement. No memory. No sale.

"... if something is obvious, we don't spend much time thinking about it; it is only when it isn't obvious that our curiosity is stimulated and we pay attention." - Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

by Robert Heath

Buy the book on Amazon Australia - https://lnkd.in/g9XN5RHu

 When Giving Advice  "Always advise people to do what you see they really want to do, so long as what they want to do isn't dangerously unlawful, stupidly unsocial, or obviously impossible.  Doing what they want to do, they may succeed; doing what th

When Giving Advice

"Always advise people to do what you see they really want to do, so long as what they want to do isn't dangerously unlawful, stupidly unsocial, or obviously impossible.

Doing what they want to do, they may succeed; doing what they don't want to do, they won't."

- James Gould Cozzens

Want to Grow Your Business?

Want to Grow Your Business?

Want to grow your business?

The best advice I can give you is this.

Go back to the core.

MAKE PEOPLE HAPPY.

Happy they work for you.

Happy they bought from you.

Happy to tell others about you.

Now go make someone HAPPY.

Mr Jenkins 2 Questions.png
relational marketing - people & feelings.png
Sale Ads the Meth of Advertising.png
Culture is the Strategy.png
Sleeping Pills and Laxatives.png
High Visibility Location.png
image.jpg
focus on people.jpg
planning an ad campaign.jpg
Be Likeable.jpg
Dominate media.jpg
go to question.jpg
How to Revolutionise Your Business (1).jpg
I stand against website pop-ups.jpg
Make the customer the HERO of your ads.jpg
Ask the wise for help.jpg
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 When marketing your business,  ACTION before STRATEGY  is like building a house without a plan  on a foundation of shifting sand.
Two Types of Advisors
Give Your Customers an Encore
Curiosity
 When Giving Advice  "Always advise people to do what you see they really want to do, so long as what they want to do isn't dangerously unlawful, stupidly unsocial, or obviously impossible.  Doing what they want to do, they may succeed; doing what th
Want to Grow Your Business?
Mr Jenkins 2 Questions.png
relational marketing - people & feelings.png
Sale Ads the Meth of Advertising.png
Culture is the Strategy.png
Sleeping Pills and Laxatives.png
High Visibility Location.png
image.jpg
focus on people.jpg
planning an ad campaign.jpg
Be Likeable.jpg
Dominate media.jpg
go to question.jpg
How to Revolutionise Your Business (1).jpg
I stand against website pop-ups.jpg
Make the customer the HERO of your ads.jpg
Ask the wise for help.jpg

Craig Arthur

Wizard of Ads Australia

Call +61 0417780882 or Send Me An Email

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Wizard of Ads Australia, 4814610417780882craigarthur@wizardofads.com