Making Ads Work

If you are going to advertise, know how to do it right. This is how.

The writings of Roy H. Williams as compiled by Wizard Partner, Craig Arthur.

“Advertising begins only after you win the attention of your target, a difficult thing to do in this over communicated world.” - The Wizard

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Chapters

How Much of Your Advertising is Working?

The Three Worlds of Business

Transactional Vs. Relational Shoppers

Testing the Advertising Waters

The Secret to Advertising Success

Three Types of Customers

How Advertising Works

The Chickening Out Period

Why Most Ads Don’t Work

Let’s Begin at the Beginning

The Advantages of Intrusive Media

What is Branding Really

Uncovery

The Three Sacred Cows of Advertising

Media Dominance

Sales Rep, Copy Writer, Business Owner

Intellect and Emotion

Calculating Your Ad Budget

The Most Common Mistakes in Advertising: No 1

The Most Common Mistakes in Advertising: No 2

The Most Common Mistakes in Advertising: No 3 to 12

Radio Scheduling

Television Scheduling

Why Good Ads Can Fail

What Will Happen if I Spend More on Advertising?

What Do Rich People Have in Common?

Questions For You