“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – The Art of War by Sun Tzu
A Marketing Strategy needs to answer 4 questions:
WHAT are you about?
WHO would care?
WHY will they buy?
HOW will you reach them?
The order is important. If you skip a step, you won’t get to where you need to go.
Start with WHAT and end with HOW.
You’d be surprised at how many people ask me what media to buy, but haven’t thought of what to say to the customer.
Can you build a business without a Marketing Strategy?
Sure. But it won't turn out as big or profitable as you'd hoped.
If your business doesn't have a Marketing Strategy, sit down and answer the 4 questions.
Do it now.
Adapted from "You Can’t Build a House Without a Blueprint."
Original article by CEO of Mad Strategies & Wizard of Ads Partner, Morty Silber
Adapted by Craig Arthur, Wizard of Ads Australia