“There is nothing so useless as doing efficiently that which should not be done at all.”
Grow Your Business With a Courageous Offer
When Will My Ads Start Working?
"When you know how adverting works and your competitors don't, you have the advantage."
Advertising is like planting corn.
According to reference.com, "From sowing to harvest, a corn seed takes 55 to 95 days to grow, depending on what type of corn is planted as well as the climate it is grown in. The time from planting corn seed to germination is normally about 5 to 12 days."
What Are Your Thoughts That "Women Make 80% of all Buying Decisions” Argument? - Tony M, Canada
What is Strategy
“What do you want to achieve or avoid? The answers to this question are objectives.
How will you go about achieving your desired results? The answer to this you can call strategy”
Discounted Media Opportunities, Should You Buy Them?
In your experience what would be the most effective kind of advertising? - Zoe H. Australia
Zoe, the answer depends on your definition of advertising.
Are you talking...
- Media selection. The delivery vehicle of your message (passive or intrusive)? Television, radio, newspaper, magazines, Adwords, Facebook ads, flyers, billboards, buses, cinema, email, direct mail, door knocking... If you say the right thing, all advertising delivery vehicles work to some degree.
Can You Concisely Define "Marketing" Please? - Garry W
Writing
“I’m writing a first draft and reminding myself that I’m simply shovelling sand into a box so that later I can build castles.”
Predictions
“I try never to make predictions. It’s much better to be the guy making fun of dumb predictions than the idiot making them.”
Do you buy into the belief that one should never allow a business owner to do his own commercial? -Ralph M
Success is Never Final
“The road to success is always under construction.”
Think Before You Give Your Attention
“Things which matter most must never be at the mercy of things which matter least.”
SEO is Like a Singles Bar
“SEO is a last-minute, last-ditch attempt to win the affections of the undecided and uncommitted. Why not win your customer’s heart before they need your product?”
Tell More Stories
“People will remember stories long after they have forgotten your bullet points.”
Objective + Commitment
“When your objective is clear and your commitment is absolute, budgets and schedules no longer apply.”
Don't Define Your Life by a Single Event
“Life can be difficult and no one escapes its challenges. Sooner or later you will find yourself pressed to your limits. It may come in the form of a broken relationship, or unemployment, or a serious illness, or the death of a loved one. When it comes you will be tempted to define your life by that painful experience. Don’t succumb to that temptation. Refuse to define your life by any single event, whatever it may be. It is a real part of your life, but that is all – just a part. ”
Courage
“Courage is doing what you’re afraid to do. There can be no courage unless you’re scared. ”
Be Bold Not Reckless
“Don’t mistake recklessness for boldness. Boldness is a calculated risk based on the best possible information.
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Keep Moving
“Be not afraid of going slowly; be afraid only of standing still.”