Tony, I will give you my personal thoughts, an expert opinion, a scientific theory on why, (a little tongue in check) an example of how marketing to women added $975,000 in one year to top line sales of one of my clients and my conclusion.
What is Strategy
Discounted Media Opportunities, Should You Buy Them?
In your experience what would be the most effective kind of advertising? - Zoe H. Australia
Zoe, the answer depends on your definition of advertising.
Are you talking...
- Media selection. The delivery vehicle of your message (passive or intrusive)? Television, radio, newspaper, magazines, Adwords, Facebook ads, flyers, billboards, buses, cinema, email, direct mail, door knocking... If you say the right thing, all advertising delivery vehicles work to some degree.