Roy H. Williams

"If you were selling a commodity that was only mildly different than the same commodity sold by your competitors, you’d focus your sales presentation on those mild differences, right? Because if you didn’t, price would be the only remaining factor for your customer to consider."

Richard Rumelt

Taking about the demise of Borders…

"You can always please the customer by giving books away for free. Being deaf to customers is a huge mistake but there is more to competitive success than pleasing customers—you have to please them more than competitors do and not lose money in the process."